Embrace Economic Chaos
(courtesy of my good friend and speaking business mentor, Burt Dubin)
Lesser mortals are either retreating or crawling into their shells, doing nothing, waiting for the storm to pass. Most competition evaporates leaving the field to the bold and tough . . . (meaning you).
Ask your subconscious mind to come up with fresh concepts and strategies your market will welcome and pay for.
Simply believe in yourself and say, “Yes I can!”
Engage these tough times to move your business up a notch or two. Quitters are giving up and getting out. This is your moment.
Target new markets in which you are a new face offering new hope. That’s what decision makers yearn for now . . . hope.
Be resolutely persistent. There is a cycle to everything.
Joseph J. Charbonneau, said, “People are either the wind in your sails or an anchor on your tail.” Dump employees, vendors, partners who are not aligned with your spirit and your goals.
Conserve your funds. Honor obligations when due.Ask yourself before buying anything: Will this investment advance me toward my goals? If not, defer it. If yes DO IT!
Avoid discounting by adding value to your present offerings. For instance, as a profesional speaker I am willing to offer an extra program the same day at no extra cost or willing to Host a private round table for senior executives, Chair a panel, MC the event. In other words, go beyond what anyone else would do for them. Pile on the extras. Make your offer irresistible.
Offer proof of the outcomes you deliver. Over-deliver. For instance I offer follow up phone coaching, after-program teleclasses they can record and use throughout their organization.
Relentlessly pursue mastery of your craft. Enjoy every twist of the road before you. Let your inner knowing guide you to weave the shreds and tatters of the economy into a tapestry of triumph for you
NOW, go and have a HAPPY NEW YEAR!
