If you've ever found yourself juggling multiple projects (not just tasks) without being able to get any done you just might have EADD. Entrepreneur Attention Deficit Disorder or EADD (not a real disorder for those of you who are too literal) strikes individuals who are typically the "idea" people and who try to do it themselves rather than delegate or outsource.
Let's take an example. Say you want to boost sales and you've heard about the social media and networking "thing". You "google" till your eyes are red, reading and absorbing everything you can. You find yourself taking online tutorials, downloading this and that, and along the way, you register with Facebook, MySpace, Linked In, and Twitter but not sure exactly how that will help you. You then get caught up with all your new "friends" and their "expert" advice. This sends you off on a new direction because you've now discovered that you can increase revenue by doing webinars. But, to get that rolling you need a "list". How to build a list? OK, back to Google, more tutorials and again you discover another great idea to make money, and the cycle continues till the wee hours when you realize nothing productive happened and other critical things have been passed over. Tired? Of course.
So what's the solution. Well, first acknowledge the problem and get help. First, get a business strategic consultant (shameless plug, call me any time) to help you create your business blueprint (no not a business plan). That plan will identify strategic outcomes and resources needed. Guess what? If you are a one-man-show, you will outsource, if not and you have the in-house talent with the available time, you'll delegate and oversee.
EADD is not a bad thing. Actually if channeled, it shows creativity and growth potential. But potential is all it will ever be until you realize plates will eventually break if you try to keep too many spinning at once.
Look! A penny!
Thursday, May 14, 2009
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